Quiz: Turning Research into Strategic Insight
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about analysing market research data, let's test your knowledge of how research can be turned into actionable strategic insights!
What is the primary purpose of turning research into strategic insight?
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Which of the following are examples of strategic insights from market research? (Select all that apply)
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Strategic insights from research help businesses to {{blank0}} challenges and {{blank1}} opportunities.
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Match the items on the left with their correct pairs on the right
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A company's market survey reveals that 40% of customers prefer Product A and 60% prefer Product B. If the survey sampled 500 customers, how many customers prefer Product B?
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What is an example of a strategic insight derived from qualitative research?
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What steps are involved in turning research into strategic insight? (Select all that apply)
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Match the items on the left with their correct pairs on the right
Businesses use strategic insights to {{blank0}} customer behaviour and {{blank1}} competitors' strategies.
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