Quiz: Target Markets - Choosing Who to Focus On
AQA GCSE Business 8132
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Building on what you've learned about segmentation and customer needs, let's test your knowledge of target markets and how businesses choose who to focus on!
What is a target market?
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Which of the following factors help businesses choose a target market? (Select all that apply)
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Businesses often segment their target markets by {{blank0}}, such as teenagers or pensioners, and by {{blank1}}, such as male or female.
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Match the items on the left with their correct pairs on the right
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Match the items on the left with their correct pairs on the right
Which of the following would most likely be part of a target market for luxury cars?
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If a business divides its market into 4 segments, each representing 25%, what percentage of the total market does it target if it chooses 2 segments?
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Which of the following target segments would be appropriate for a budget supermarket? (Select all that apply)
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Which of the following is NOT a reason for segmenting a market?
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