Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets vs niche markets. Test your knowledge with 10 questions!
What is a key characteristic of a mass market?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Mass markets often have a high {{blank0}} of sales due to their broad appeal.
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Match the items on the left with their correct pairs on the right
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Which of the following is an example of a niche market product?
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A niche market company sells 200 units of a product at £25 each. What is their total revenue?
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Match the items on the left with their correct pairs on the right
Why might a business choose to enter a mass market?
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What are potential advantages of niche markets? (Select all that apply)
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Businesses in niche markets often rely on their {{blank0}} to stand out from competitors.
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