Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets and niche markets! Test your knowledge with 10 questions and learn more about these important business concepts.
What is a key characteristic of a mass market?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Mass markets often focus on {{blank0}} products and aim to attract a {{blank1}} customer base.
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Match the items on the left with their correct pairs on the right
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If a company sells 500 units in a mass market at £20 each, what is the total revenue?
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Which of the following is an example of a business operating in a mass market?
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Why might a business choose to target a niche market? (Select all that apply)
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Match the items on the left with their correct pairs on the right
What is a potential disadvantage of targeting a niche market?
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Match the items on the left with their correct pairs on the right
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