Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets vs niche markets! Test your knowledge with 10 questions designed to help you understand these concepts better.
What is a key characteristic of mass markets?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Mass markets aim to sell products to a {{blank0}} audience, while niche markets target a {{blank1}} audience.
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Match the items on the left with their correct pairs on the right
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A company sells 1,000 units in a mass market at £10 each. What is their total revenue?
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Which of the following is an example of a niche market product?
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Businesses in niche markets often rely on {{blank0}} to differentiate their products.
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Match the items on the left with their correct pairs on the right
What is a disadvantage of operating in a niche market?
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