Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on Mass Markets vs Niche Markets. Test your knowledge with 10 questions!
What is a key characteristic of a mass market?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Mass markets typically aim for {{blank0}} customer groups, while niche markets focus on {{blank1}} customer segments.
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Match the items on the left with their correct pairs on the right
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What is one benefit of operating in a niche market?
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Which business is most likely operating in a mass market?
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Match the items on the left with their correct pairs on the right
What is one advantage of a mass market strategy?
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Which industries are examples of mass markets? (Select all that apply)
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A niche market is often characterised by {{blank0}} customer needs and {{blank1}} competition.
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