Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets vs niche markets. Test your knowledge with 10 questions!
What is a characteristic of a mass market?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Products in {{blank0}} markets are designed to appeal to a large group of people, while {{blank1}} markets focus on smaller, specialised audiences.
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Match the items on the left with their correct pairs on the right
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A mass market product is sold at £20 each, with 500 units sold. What is the total revenue?
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What type of market tends to have fewer competitors?
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Match the items on the left with their correct pairs on the right
What are common challenges of operating in a niche market? (Select all that apply)
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Which market type typically has higher levels of competition?
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Mass markets rely on {{blank0}} pricing and {{blank1}} promotion strategies to attract a wide audience.
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