Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets vs niche markets! Test your knowledge with 10 questions and see how much you know about these important business concepts!
What is a mass market?
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Which of the following are characteristics of mass markets? (Select all that apply)
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A {{blank0}} market focuses on a specific group of customers with {{blank1}} products or services.
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Match the items on the left with their correct pairs on the right
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Which type of market is more likely to have strong customer loyalty?
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Which of the following are challenges businesses may face in niche markets? (Select all that apply)
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A business sells 10,000 units in a mass market at £5 each. What is the total revenue?
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Match the items on the left with their correct pairs on the right
In a mass market, companies often compete on {{blank0}} rather than unique features.
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Which of the following products is an example of a niche market offering?
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Match the items on the left with their correct pairs on the right
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