Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets versus niche markets. Test your understanding with these 10 questions and learn as you go!
Which of the following best describes a **mass market**?
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Which of the following are common characteristics of **niche markets**? (Select all that apply)
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In a mass market, products generally aim to appeal to a {{blank0}} audience, while niche markets focus on a {{blank1}} audience.
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Match the items on the left with their correct pairs on the right
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Which is an example of a **mass market** product?
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What is one benefit of targeting a **niche market**?
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A niche market targets 500 customers, while a mass market targets 10,000 customers. What is the ratio of niche market customers to mass market customers?
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Match the items on the left with their correct pairs on the right
Which factor is most likely to drive success in a **mass market**?
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Which of the following are challenges for businesses in niche markets? (Select all that apply)
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