Quiz: Market Research Uses (Demand, Competition, Target Market)
AQA GCSE Business 8132
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Welcome! You've already learned about customer needs, segmentation, and target markets. Now let's test your understanding of how businesses use market research to identify demand, analyse competition, and choose their target market!
What is the primary purpose of market research?
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Which of the following are ways market research helps businesses? (Select all that apply)
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Market research is used to understand {{blank0}} trends, analyse {{blank1}}, and identify a target market.
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Match the items on the left with their correct pairs on the right
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Which of these is NOT a use of market research?
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A business surveys 100 people. 60 say they prefer Product A, and 40 prefer Product B. What percentage prefers Product A?
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Match the items on the left with their correct pairs on the right
What information can market research provide about competitors? (Select all that apply)
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Why is understanding demand important for a business?
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