Quiz: Evaluating the Usefulness of Ansoff
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about the Ansoff Matrix, let's test your knowledge of how to evaluate its usefulness in business strategy!
What is the primary purpose of the Ansoff Matrix?
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Which of the following are advantages of using the Ansoff Matrix? (Select all that apply)
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Market penetration focuses on increasing sales of existing products in the existing {{blank0}}.
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Match the items on the left with their correct pairs on the right
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A company uses the Ansoff Matrix to plan for market development. If its current revenue is £100,000 and it expects a 20% increase, what will its revenue be?
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Which of the following is a limitation of the Ansoff Matrix?
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Match the items on the left with their correct pairs on the right
Diversification is considered the {{blank0}} strategy in the Ansoff Matrix due to its high risk.
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Which of the following factors should a business consider when using the Ansoff Matrix? (Select all that apply)
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Why might a business choose market penetration over diversification?
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