Quiz: Applying Ansoff to a Business Context
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about strategic decision-making, let's test your knowledge of applying the Ansoff Matrix to real business contexts!
Which of the following is a strategy in the Ansoff Matrix?
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Which of the following are strategies from the Ansoff Matrix? (Select all that apply)
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The {{blank0}} strategy is about selling existing products to new markets.
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Match the items on the left with their correct pairs on the right
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A company wants to grow its market share by 15% using a Market Penetration strategy. If the current revenue is £200,000, what revenue must they achieve?
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Which Ansoff strategy is the riskiest?
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Match the items on the left with their correct pairs on the right
Which of the following are examples of Product Development? (Select all that apply)
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The {{blank0}} strategy involves increasing sales of existing products in current markets by methods such as {{blank1}}.
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Which strategy in the Ansoff Matrix is most suitable for a company entering a completely new industry?
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