Quiz: Ansoff Matrix - Understanding the Four Strategies
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about strategy, let's explore and test your understanding of the Ansoff Matrix and its four strategies!
Which of the following is NOT one of the four strategies in the Ansoff Matrix?
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Select all strategies in the Ansoff Matrix that involve introducing new products:
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Market {{blank0}} involves selling existing products in new markets, while Product {{blank1}} involves creating new products for existing markets.
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Match the items on the left with their correct pairs on the right
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A business has sold 10,000 units in its current market. If it applies Market Penetration strategies to increase sales by 20%, how many units will it sell?
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Which strategy in the Ansoff Matrix is considered the riskiest?
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Match the items on the left with their correct pairs on the right
Which of the following are true about Product Development? (Select all that apply)
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Diversification involves introducing {{blank0}} products to {{blank1}} markets.
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