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Learn: What Marketing Is and What the Marketing Function Does
AQA GCSE Business 8132
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Welcome!Today we'll explore what marketing is and what the marketing function does in a business. This is a key topic in AQA GCSE Business 8132, and it will help you understand how businesses attract and keep their customers.
What is Marketing?Marketing is the process of identifying, anticipating, and satisfying customer needs profitably. It involves understanding what customers want, promoting products and services, and ensuring these meet customer needs.
Which of the following best describes marketing?
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Marketing ObjectivesBusinesses use marketing to achieve specific goals called marketing objectives. These can include increasing sales, raising brand awareness, or attracting new customers. Marketing plays a key role in helping businesses grow and compete effectively.
Marketing is the process of identifying, anticipating, and {{blank0}} customer needs profitably.
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The Marketing FunctionThe marketing function in a business involves activities like researching customer needs, setting prices, promoting products, and deciding where and how to sell goods and services. It ensures the business remains competitive and meets its objectives.
Match the items on the left with their correct pairs on the right
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Why Is Marketing Important?Marketing is essential because it helps businesses understand their customers, stand out from competitors, and build long-term relationships. Without marketing, businesses may struggle to attract customers or remain competitive.
How does marketing help businesses?
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Review Time!Great work! You've learned about marketing and its importance. Now let's test your understanding with a few questions.
Which of the following are marketing activities? (Select all that apply)
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Match the items on the left with their correct pairs on the right
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Promotion involves using methods like {{blank0}} and social media to attract customers.
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What does market research aim to achieve?
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