“Four legs good, two legs bad”
Context: Snowball reduces the principles of Animalism to a simple maxim the sheep can chant.
Analysis
The reduction of Animalism's "seven commandments" to a six-word slogan shows how complex ideology is simplified for the masses — and made easy to manipulate. The chanting sheep represent the unthinking crowd, later used to drown out dissent. Orwell warns that catchy slogans can replace genuine understanding, leaving people vulnerable to control.
Language Techniques:
Exam Tip
Key for propaganda and the dangers of slogans. Note its corruption to "Four legs good, two legs better!" when the pigs walk upright in Chapter 10.