Quiz: What Sampling Means
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about market research, let's test your understanding of what sampling means and how it works!
What does 'sampling' mean in market research?
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Which of the following are advantages of using sampling? (Select all that apply)
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A {{blank0}} sampling method gives everyone in the population an equal chance of being selected.
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Match the items on the left with their correct pairs on the right
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Why might a business use quota sampling?
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A business wants to survey 10% of its 2,000 customers. How many customers should they include in their sample?
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Match the items on the left with their correct pairs on the right
What is a risk of using a small sample size?
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Which of the following are examples of bias in sampling? (Select all that apply)
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In {{blank0}} sampling, the population is divided into subgroups, and participants are selected from each subgroup.
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