Quiz: Target Audience
Cambridge Nationals IT Level 1/Level 2
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Building on what you've learned about purpose and user requirements, let's test your knowledge of target audience!
What does 'target audience' mean?
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Which factors help identify a target audience? (Select all that apply)
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The target audience is the group of people who are most likely to use a {{blank0}} or service. Factors to consider when identifying them include their {{blank1}}, gender, location, and accessibility needs.
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Match the items on the left with their correct pairs on the right
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Which of these is an example of a target audience for a fitness app?
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What information about a target audience helps design effective digital communication? (Select all that apply)
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An {{blank0}} audience includes everyone, whereas a {{blank1}} audience focuses on specific people with shared characteristics.
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Why is understanding accessibility important for identifying a target audience?
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If a company is targeting customers aged 18–24, what is the age range in years?
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Match the items on the left with their correct pairs on the right
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