Quiz: Sales and Marketing - Market Research and Product Positioning
Pearson Level 3 Alternative Academic Qualification BTEC National in Engineering (Extended Certificate)
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Building on what you've learned about engineering sectors and functional areas, let's test your knowledge of sales and marketing with a focus on market research and product positioning!
What is the main purpose of market research?
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Which of the following are examples of market research methods? (Select all that apply)
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A {{blank0}} market focuses on a specific group of customers with similar needs, while a {{blank1}} market includes a wide range of customers with diverse needs.
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Match the items on the left with their correct pairs on the right
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A company sells a product for £120 and wants to offer a 15% discount during a promotion. What will the promotional price be?
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Match the items on the left with their correct pairs on the right
What does the term 'product positioning' mean?
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Which factors should a company consider when positioning a product? (Select all that apply)
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A company may use a {{blank0}} strategy to make their product stand out in the market, often by highlighting unique features or benefits. Another strategy is {{blank1}} pricing, where prices are set lower to attract price-sensitive customers.
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Match the items on the left with their correct pairs on the right
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