Quiz: Product Portfolio – Why Businesses Want Balance
AQA GCSE Business 8132
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Building on what you've learned about marketing and customer needs, let's test your knowledge of how businesses manage their product portfolios for balance and success!
What does a balanced product portfolio help a business achieve?
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Which of the following are benefits of a balanced product portfolio? (Select all that apply)
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A product portfolio includes {{blank0}} and {{blank1}} products to balance risk and reward.
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Match the items on the left with their correct pairs on the right
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A business sells 3 products. Product A generates £20,000 profit, Product B £15,000, and Product C £8,000. What is the total profit?
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Which stage of the product life cycle often requires heavy investment in marketing?
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Products in the {{blank0}} stage of the product life cycle often bring steady revenue, while products in the {{blank1}} stage may require investment to grow.
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Match the items on the left with their correct pairs on the right
Which of the following are examples of extension strategies? (Select all that apply)
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Why is it risky to rely on one product in a portfolio?
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