Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets vs niche markets! Test your knowledge with 10 questions designed to strengthen your understanding.
Which of the following best describes a **mass market**?
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Which of the following are characteristics of a **niche market**? (Select all that apply)
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A **mass market** appeals to a {{blank0}} audience, while a **niche market** targets a {{blank1}} group of customers.
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Match the items on the left with their correct pairs on the right
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Which of the following products is most likely aimed at a **mass market**?
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What are typical advantages of **mass markets** compared to niche markets? (Select all that apply)
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Match the items on the left with their correct pairs on the right
Which of the following industries is most likely dominated by **niche markets**?
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Niche markets often have **{{blank0}} competition**, while mass markets face **{{blank1}} competition**.
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What is a key disadvantage of operating in a **niche market**?
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