Quiz: Mass Markets vs Niche Markets
Edexcel Level 3 Advanced GCE in Business (9BS0)
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Welcome to this quiz on mass markets and niche markets. Test your knowledge with 10 questions!
Which of the following best describes a **mass market**?
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Which of the following are characteristics of **niche markets**? (Select all that apply)
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A {{blank0}} market focuses on products with widespread appeal, while a {{blank1}} market targets specific customer needs.
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Match the items on the left with their correct pairs on the right
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Why might a business choose to operate in a **mass market**?
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Which of the following products is most likely to be sold in a **niche market**?
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Match the items on the left with their correct pairs on the right
Products in a mass market often have {{blank0}} appeal, while niche market products are {{blank1}} for specific groups.
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What is a possible disadvantage of operating in a **mass market**?
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Which of the following are advantages of operating in a **niche market**? (Select all that apply)
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