Quiz: Mass and Niche Markets
WJEC Eduqas GCE A LEVEL in BUSINESS specification
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Building on what you've learned about markets and competition, let's explore your understanding of Mass and Niche Markets!
What is a key characteristic of a mass market?
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Which of the following are characteristics of niche markets? (Select all that apply)
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Mass markets often involve products that appeal to a {{blank0}} audience, while niche markets focus on a {{blank1}} group of customers.
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Match the items on the left with their correct pairs on the right
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A niche business sells 500 products at £20 each. What is the total revenue?
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Which of the following is an advantage of operating in a niche market?
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Match the items on the left with their correct pairs on the right
What are common challenges faced by niche market businesses? (Select all that apply)
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A product in a mass market typically has a {{blank0}} price to attract a {{blank1}} number of buyers.
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Which of these is NOT a characteristic of a mass market?
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