Quiz: Market Research – What Is It Used For?
AQA GCSE Business 8132
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Building on what you've learned about customer needs and segmentation, let's test your knowledge of market research and its uses!
What is the main purpose of market research?
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Which of the following are benefits of market research? (Select all that apply)
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Market research helps businesses identify their {{blank0}} customers and understand the level of {{blank1}} for their products.
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Match the items on the left with their correct pairs on the right
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Which of the following methods is an example of primary market research?
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Which of the following factors can market research help a business understand? (Select all that apply)
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Match the items on the left with their correct pairs on the right
What does it mean if a business identifies a 'gap in the market'?
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Market research is used to identify the {{blank0}} customers, assess the {{blank1}} for products, and evaluate {{blank2}} in the market.
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