Quiz: Market Research - Uses for Demand, Competition, and Target Market
AQA GCSE Business 8132
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Building on what you've learned about segmentation and customer needs, let's test your understanding of how market research helps businesses understand demand, competition, and target markets!
What is the main purpose of market research?
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Which of the following are benefits of market research? (Select all that apply)
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A {{blank0}} market is a group of customers a business chooses to focus on, based on their {{blank1}}.
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Match the items on the left with their correct pairs on the right
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A business predicts that 500 customers will buy their product at £10 each. What is the total expected revenue?
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Why might a business research its competitors?
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Which methods are commonly used in market research? (Select all that apply)
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Match the items on the left with their correct pairs on the right
Businesses use market research to learn about their {{blank0}}, including their buying habits and {{blank1}}.
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