Quiz: Functional Areas - Marketing
iGCSE Business Studies [Edexcel]
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Welcome! You've already learned a lot about communication, recruitment, training, and motivation. Now, let's explore what the **marketing function** does in a business. Test your knowledge with these questions!
What is the main purpose of the marketing function in a business?
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Which of the following activities are part of the marketing function? (Select all that apply)
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Marketing involves identifying customer {{blank0}} and promoting {{blank1}} to meet those needs.
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Match the items on the left with their correct pairs on the right
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What is a target market?
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A company spends £5,000 on advertising and earns £20,000 in revenue from the campaign. What is the profit?
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The four elements of the marketing mix are {{blank0}}, {{blank1}}, {{blank2}}, and {{blank3}}.
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What is the purpose of market research?
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Match the items on the left with their correct pairs on the right
Which of these is NOT part of the marketing mix?
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