Learn: Writing Justified Conclusions (Because-and-So-What Chains)

Welcome!Building on your knowledge of using business terminology, applying contexts, and analysing data, today we'll explore how to write justified conclusions using the 'because-and-so-what' chain method. This skill is essential for making strong arguments in GCSE Business.

What is a Justified Conclusion?A justified conclusion is a clear and reasoned answer supported by evidence. It explains why something happens ('because') and its impact ('so what'). This is important because it helps show your understanding and reasoning in exams.

The 'Because-and-So-What' ChainThis method involves linking cause and effect. You start with a reason ('because') and explain the outcome or impact ('so what'). For example: 'The business increased its marketing budget because it wanted to boost sales. So what? Sales grew by 20%.'

Steps to Write a Justified Conclusion1. Identify the reason ('because').2. Explain the impact ('so what').3. Connect these parts logically to form a clear argument.This approach demonstrates your understanding of the topic and helps you score higher marks in exams.

Example of a Justified ConclusionLet's say a business chooses to lower its prices. You could write: 'The business lowered its prices because it wanted to attract more customers. So what? This led to a 15% increase in market share.'

Why Justified Conclusions Are ImportantWriting justified conclusions is crucial because it shows examiners that you can think critically and apply your knowledge to specific business problems. It also demonstrates your ability to make well-supported decisions.

Review Time!Great work! You've learned how to write justified conclusions using the 'because-and-so-what' chain. Let's test your understanding with some interactive questions.

Final ThoughtsWell done! Writing justified conclusions is a key skill for GCSE Business. Remember to always link cause ('because') with effect ('so what') to create strong, reasoned arguments. Keep practising!