Step-by-Step Lesson

Learn: Cognitive Approach Assumptions and Key Concepts

Pearson BTEC Level 3 National Certificate in Applied Psychology 603/3057/0

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Welcome!Today we’ll explore the Cognitive Approach in psychology, focusing on its assumptions and key concepts. Let’s break it down step by step!

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What is the Cognitive Approach?The Cognitive Approach views behaviour as a result of information processing. It uses the computer analogy to explain how we input, process, and output information, similar to how computers work. This helps us understand how the mind works and why we behave the way we do.

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Memory StoresMemory consists of three key stores: sensory memory, short-term memory, and long-term memory. Each has different characteristics:Sensory memory holds information briefly (milliseconds).Short-term memory stores information for seconds to minutes.Long-term memory stores information for extended periods, potentially a lifetime.

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Multiple ChoiceInteractive

Quick check: Which memory store holds information the longest?

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Remembering InformationWe remember using recognition (e.g., identifying answers in a multiple-choice test), recall (retrieving information without prompts), and cues (hints that help retrieval, like smells or sounds).

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Fill in the BlankInteractive

We use {{blank0}} to retrieve information without prompts, while {{blank1}} involves identifying something we've seen before.

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Reconstructive MemoryReconstructive memory suggests that our memories aren’t perfect. Instead, we use schemas (mental frameworks) to fill gaps. This can lead to shortening (leaving out details), rationalisation (adding logic), and confabulation (filling in gaps with false details).

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MatchingInteractive

Match the items on the left with their correct pairs on the right

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Cognitive PrimingCognitive priming prepares us for certain behaviours or thoughts based on prior experiences. Types include repetition priming (improved performance from repetition), semantic priming (related meanings), and associative priming (linked concepts).

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Multiple ChoiceInteractive

Which type of priming involves linking related concepts?

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Cognitive BiasesWe often make errors in thinking called cognitive biases. Examples include the fundamental attribution error (blaming others’ behaviour on personality, not situation) and confirmation bias (favouring information that agrees with our beliefs).

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Multi-SelectInteractive

Which of the following are examples of cognitive biases? (Select all that apply)

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Review Time!Great work! You’ve learned about the Cognitive Approach. Now let’s test your understanding with a few review questions.

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Fill in the BlankInteractive

The {{blank0}} analogy compares how the brain processes information to a computer, with input, {{blank1}}, and output.

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MatchingInteractive

Match the items on the left with their correct pairs on the right

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Multiple ChoiceInteractive

Which of these is NOT a memory store?

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