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Direct Address Flashcards
AQA GCSE English Language specification
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Direct address
A language method where the writer or speaker addresses the audience directly using pronouns like 'you'.
Purpose of direct address
To engage the audience personally and make them feel involved or targeted.
Effect of direct address
Creates a conversational tone and builds a connection between the writer and the audience.
Examples of direct address
Using phrases like 'You might think...' or 'Have you ever wondered...?'.
Direct address in persuasive writing
Often used to make the audience feel personally responsible or involved in the argument.
Direct address in speeches
Helps to establish rapport and make the speech feel more personal and engaging.
Analysing direct address
Look for pronouns like 'you' and consider how they make the audience feel included or targeted.
Direct address and tone
Can create a friendly, informal tone or a commanding, authoritative tone depending on context.
Direct address and audience
Tailored to the intended audience to ensure the message resonates personally with them.
Direct address in Paper 2 writing tasks
Useful for viewpoint writing to directly appeal to the reader and strengthen the argument.

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