Edexcel · GCSE
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Start with the first Business lesson.
Why Business Ideas Emerge
1Why Business Ideas EmergeRead next2Changes in Technology and BusinessRead next3Consumer Wants and Business AdaptationRead next4Obsolete Products and ServicesRead next5Original Business IdeasRead next6Adapting Existing Products or ServicesRead next7Understanding Business RisksRead next8Business Failure RisksRead next9Financial Loss RisksRead next10Lack of Security RisksRead next11Understanding Business RewardsRead next12Business Success RewardsRead next13Profit as a RewardRead next14Independence as a RewardRead next15Purpose of Business ActivityRead next16Producing Goods and ServicesRead next17Meeting Customer NeedsRead next18Adding Value to ProductsRead next19Convenience in Adding ValueRead next20Branding as Value AdditionRead next21Quality as Value AdditionRead next22Design and Unique Selling PointsRead next23Role of EntrepreneurshipRead next24Organising Business ResourcesRead next25Making Business DecisionsRead next26Taking Risks as an EntrepreneurRead next
Understanding Customer Needs
1Understanding Customer NeedsRead next2The Importance of Customer NeedsRead next3Price as a Customer NeedRead next4Quality as a Customer NeedRead next5Choice as a Customer NeedRead next6Convenience as a Customer NeedRead next7Purpose of Market ResearchRead next8Identifying Customer Needs via Market ResearchRead next9Identifying Gaps in the MarketRead next10Reducing Risk through Market ResearchRead next11Informing Business Decisions with Market ResearchRead next12Primary Research MethodsRead next13Using Surveys in Market ResearchRead next14Using Questionnaires in Market ResearchRead next15Focus Groups in Market ResearchRead next16Observation as Market ResearchRead next17Secondary Research MethodsRead next18Using the Internet for Market ResearchRead next19Market Reports for ResearchRead next20Government Reports in Market ResearchRead next21Qualitative Data in Market ResearchRead next22Quantitative Data in Market ResearchRead next23Role of Social Media in Market ResearchRead next24Reliability of Market Research DataRead next25What is Market Segmentation?Read next26Identifying Market Segments by LocationRead next27Demographics in Market SegmentationRead next28Lifestyle as a Market SegmentRead next29Income as a Market SegmentRead next30Age in Market SegmentationRead next31Using Market Mapping to Identify GapsRead next32Market Mapping to Understand CompetitionRead next33Understanding the Competitive EnvironmentRead next34Competitor Strengths: PriceRead next35Competitor Strengths: QualityRead next36Competitor Strengths: LocationRead next37Competitor Strengths: Product RangeRead next38Competitor Strengths: Customer ServiceRead next39Impact of Competition on Business DecisionsRead next
Defining Business Aims and Objectives
1Defining Business Aims and ObjectivesRead next2Financial Aims and Objectives ExplainedRead next3Non-Financial Aims and Objectives ExplainedRead next4Why Business Aims DifferRead next5Understanding Business RevenueRead next6Calculating Fixed and Variable CostsRead next7Total Costs Formula and ApplicationRead next8Profit and Loss CalculationsRead next9Understanding Interest on LoansRead next10Break-Even Concept and FormulaRead next11Margin of Safety Defined and CalculatedRead next12Interpreting Break-Even DiagramsRead next13Impact of Revenue and Cost Changes on Break-EvenRead next14Importance of Cash in BusinessRead next15Difference Between Cash and ProfitRead next16Cash-Flow Forecast ComponentsRead next17Calculating Net Cash FlowRead next18Opening and Closing Balances in Cash FlowRead next19Short-Term Sources of FinanceRead next20Long-Term Sources of FinanceRead next21Personal Savings as Business FinanceRead next22Venture Capital and Its RoleRead next23Understanding Share CapitalRead next24Loans for Small BusinessesRead next25Retained Profit as a Finance SourceRead next26Crowdfunding ExplainedRead next
Limited Liability Concept
1Limited Liability ConceptRead next2Unlimited Liability ConceptRead next3Implications of Limited LiabilityRead next4Implications of Unlimited LiabilityRead next5Sole Trader OwnershipRead next6Advantages of Sole Trader OwnershipRead next7Disadvantages of Sole Trader OwnershipRead next8Partnership OwnershipRead next9Advantages of Partnership OwnershipRead next10Disadvantages of Partnership OwnershipRead next11Private Limited Company OwnershipRead next12Advantages of Private Limited Company OwnershipRead next13Disadvantages of Private Limited Company OwnershipRead next14Franchising ConceptRead next15Advantages of FranchisingRead next16Disadvantages of FranchisingRead next17Proximity to Market in Location DecisionsRead next18Proximity to Labour in Location DecisionsRead next19Proximity to Materials in Location DecisionsRead next20Proximity to Competitors in Location DecisionsRead next21Nature of Business Activity and LocationRead next22Impact of E-Commerce on Location DecisionsRead next23Impact of Fixed Premises on Location DecisionsRead next24Marketing Mix: Price ElementRead next25Marketing Mix: Product ElementRead next26Marketing Mix: Promotion ElementRead next27Marketing Mix: Place ElementRead next28Balancing the Marketing MixRead next29Impact of Consumer Needs on Marketing MixRead next30Impact of Technology on Marketing MixRead next31E-Commerce in Marketing MixRead next32Digital Communication in Marketing MixRead next33Business Plan ComponentsRead next34Business Idea in PlanningRead next35Business Aims and Objectives in PlanningRead next36Target Market in PlanningRead next37Forecast Revenue, Costs, and Profit in PlanningRead next38Cash-Flow Forecast in PlanningRead next39Sources of Finance in PlanningRead next40Location Decisions in PlanningRead next41Marketing Mix in PlanningRead next42Minimising Risk Through PlanningRead next43Obtaining Finance Through PlanningRead next
Who Are Business Stakeholders?
1Who Are Business Stakeholders?Read next2Stakeholders' ObjectivesRead next3How Stakeholders Are Affected by Business ActivityRead next4Stakeholders' Impact on Business ActivityRead next5Conflicts Between Stakeholder GroupsRead next6Types of Technology Used by BusinessesRead next7E-Commerce in BusinessRead next8Social Media's Role in BusinessRead next9Digital Communication in BusinessRead next10Payment Systems in BusinessRead next11Technology and Sales ImpactRead next12Technology's Influence on CostsRead next13Technology and the Marketing MixRead next14Principles of Consumer LawRead next15Principles of Employment LawRead next16Impact of Legislation on Business CostsRead next17Consequences of Meeting Legal ObligationsRead next18Consequences of Failing Legal ObligationsRead next19Unemployment's Effect on BusinessesRead next20Changing Levels of Consumer IncomeRead next21Inflation's Impact on BusinessRead next22Changes in Interest RatesRead next23Government Taxation and BusinessRead next24Exchange Rate Changes and BusinessRead next25Responding to Technological ChangesRead next26Responding to Legislative ChangesRead next27Responding to Economic Climate ChangesRead next28External Influences on Business DecisionsRead next
Internal Growth: New Products
1Internal Growth: New ProductsRead next2Internal Growth: New MarketsRead next3External Growth: MergersRead next4External Growth: TakeoversRead next5Public Limited CompaniesRead next6Retained Profit as FinanceRead next7Selling Assets for FinanceRead next8Loan Capital for GrowthRead next9Share Capital for GrowthRead next10Stock Market FlotationRead next11Changing Aims: Survival vs GrowthRead next12Changing Aims: Entering New MarketsRead next13Changing Aims: Exiting MarketsRead next14Changing Aims: Workforce Growth or ReductionRead next15Changing Aims: Expanding Product RangeRead next16Impact of Market Conditions on AimsRead next17Impact of Technology on AimsRead next18Impact of Performance on AimsRead next19Impact of Legislation on AimsRead next20Globalisation: Import CompetitionRead next21Globalisation: Buying from OverseasRead next22Globalisation: Exporting to International MarketsRead next23Globalisation: Changing Business LocationsRead next24Globalisation: Multinational BusinessesRead next25Trade Barriers: TariffsRead next26Trade Barriers: Trade BlocsRead next27Competing Internationally: E-CommerceRead next28Competing Internationally: Marketing Mix ChangesRead next29Ethical Considerations in BusinessRead next30Trade-offs Between Ethics and ProfitRead next31Environmental Considerations in BusinessRead next32Trade-offs Between Sustainability and ProfitRead next33Pressure Groups and Marketing MixRead next
The Design Mix: Function
1The Design Mix: FunctionRead next2The Design Mix: AestheticsRead next3The Design Mix: CostRead next4Phases of the Product Life CycleRead next5Product Life Cycle Extension StrategiesRead next6Differentiating a Product or ServiceRead next7Pricing Strategies OverviewRead next8Technology's Influence on PricingRead next9Competition's Influence on PricingRead next10Market Segments and PricingRead next11Product Life Cycle and PricingRead next12Promotional Strategies for Market SegmentsRead next13Advertising as a Promotional MethodRead next14Sponsorship in PromotionsRead next15Product Trials as PromotionsRead next16Special Offers in PromotionsRead next17Branding as a Promotional StrategyRead next18Technology in Promotion: Targeted AdsRead next19Technology in Promotion: Viral AdsRead next20Technology in Promotion: E-NewslettersRead next21Retailers as Distribution ChannelsRead next22E-Tailers and E-Commerce DistributionRead next23Interdependence of Marketing Mix ElementsRead next24Building Competitive Advantage with Marketing MixRead next25Integrated Marketing Mix for AdvantageRead next
Purpose of Business Operations
1Purpose of Business OperationsRead next2Types of Production ProcessesRead next3Job Production ExplainedRead next4Batch Production ExplainedRead next5Flow Production ExplainedRead next6Impact of Technology on ProductionRead next7Balancing Cost and ProductivityRead next8Introduction to Stock ManagementRead next9Bar Gate Stock GraphsRead next10Just-in-Time (JIT) Stock ControlRead next11Role of Procurement in BusinessRead next12Supplier Relationships and QualityRead next13Delivery Speed and ReliabilityRead next14Impact of Logistics on CostsRead next15Logistics and Reputation ManagementRead next16Customer Satisfaction in LogisticsRead next17Concept of Quality in BusinessRead next18Quality Control TechniquesRead next19Quality Assurance TechniquesRead next20Cost Control Through Quality ManagementRead next21Competitive Advantage via QualityRead next22Understanding the Sales ProcessRead next23Importance of Product KnowledgeRead next24Speed and Efficiency in ServiceRead next25Customer Engagement TechniquesRead next26Responding to Customer FeedbackRead next27Post-Sales Service ImportanceRead next28Providing Excellent Customer ServiceRead next
Gross Profit Calculation
1Gross Profit CalculationRead next2Net Profit CalculationRead next3Gross Profit Margin FormulaRead next4Net Profit Margin FormulaRead next5Average Rate of Return FormulaRead next6Interpreting Gross Profit MarginRead next7Interpreting Net Profit MarginRead next8Interpreting Average Rate of ReturnRead next9Using Graphs to Support DecisionsRead next10Using Financial Data for DecisionsRead next11Using Marketing Data for DecisionsRead next12Using Market Data for DecisionsRead next13Limitations of Financial InformationRead next14Limitations of Market DataRead next15Understanding Financial PerformanceRead next16Understanding Marketing PerformanceRead next17Revenue CalculationRead next18Costs CalculationRead next19Profit CalculationRead next20Break-Even Analysis FormulaRead next21Margin of Safety FormulaRead next22Interpreting Break-Even ChartsRead next23Impact of Revenue Changes on Break-EvenRead next24Impact of Cost Changes on Break-EvenRead next25Cash Inflows and OutflowsRead next26Net Cash Flow CalculationRead next27Opening and Closing BalancesRead next28Cash Flow ForecastingRead next29Using Cash Flow Data in DecisionsRead next30Short-Term Sources of FinanceRead next31Long-Term Sources of FinanceRead next32Choosing Appropriate Finance SourcesRead next33Impact of Financial Decisions on BusinessRead next
Hierarchical Organisational Structures
1Hierarchical Organisational StructuresRead next2Flat Organisational StructuresRead next3Centralised Organisational StructuresRead next4Decentralised Organisational StructuresRead next5Effective Communication in BusinessesRead next6Impact of Insufficient CommunicationRead next7Impact of Excessive CommunicationRead next8Barriers to Effective CommunicationRead next9Part-Time and Full-Time WorkingRead next10Flexible Working ArrangementsRead next11Permanent vs Temporary ContractsRead next12Freelance Contracts in BusinessRead next13Impact of Technology on Ways of WorkingRead next14Efficiency Gains from Remote WorkingRead next15Key Job Roles and ResponsibilitiesRead next16Directors: Roles and ResponsibilitiesRead next17Senior Managers: Roles and ResponsibilitiesRead next18Supervisors and Team LeadersRead next19Operational and Support Staff RolesRead next20Person Specification in RecruitmentRead next21Job Descriptions in RecruitmentRead next22Application Forms in RecruitmentRead next23CVs in Recruitment ProcessesRead next24Internal Recruitment MethodsRead next25External Recruitment MethodsRead next26Formal Training MethodsRead next27Informal Training MethodsRead next28Self-Learning in Employee DevelopmentRead next29Ongoing Training for EmployeesRead next30Performance Reviews and Target SettingRead next31Link Between Training and MotivationRead next32Employee Retention Through TrainingRead next33Retraining for New TechnologyRead next34Financial Methods of MotivationRead next35Remuneration as a MotivatorRead next36Bonuses and CommissionRead next37Promotion as a Motivational ToolRead next38Fringe Benefits for Employee MotivationRead next39Non-Financial Methods of MotivationRead next40Job Rotation for MotivationRead next41Job Enrichment StrategiesRead next42Autonomy in the WorkplaceRead next43Employee Productivity and MotivationRead next
Why new business ideas happen: changes in technology
1Why new business ideas happen: changes in technologyRead next2What customer needs are: priceRead next3What business aims areRead next4Limited liability: what it meansRead next5Who stakeholders are in businessRead next6Internal (organic) growth: what it isRead next7The design mix: functionRead next8The purpose of business operations for goodsRead next9Gross profit: what it is and how to calculate itRead next10Organisational structures: what they are forRead next11Percentages in business: calculating percentage changeRead next12Why new business ideas happen: changes in what consumers wantRead next13What customer needs are: qualityRead next14What business objectives areRead next15Unlimited liability: what it meansRead next16Stakeholders: owners or shareholdersRead next17Internal growth through new products: innovationRead next18The design mix: aestheticsRead next19The purpose of business operations for servicesRead next20Net profit: what it is and how to calculate itRead next21Hierarchical structures: features and when appropriateRead next22Averages in business: calculating and interpreting averagesRead next23Why new business ideas happen: products and services becoming obsoleteRead next24What customer needs are: choiceRead next25Financial aims and objectives for start-ups: survivalRead next26Limited vs unlimited liability: implications for ownersRead next27Stakeholders: employeesRead next28Internal growth through new products: research and developmentRead next29The design mix: costRead next30Job production: what it is and when it suits a businessRead next31Gross profit margin: what it showsRead next32Flat structures: features and when appropriateRead next33Revenue calculations in context: price × quantityRead next34How new business ideas happen: original ideasRead next35What customer needs are: convenienceRead next36Financial aims and objectives for start-ups: profitRead next37Business ownership: sole trader (features)Read next38Stakeholders: customersRead next39Internal growth through new markets: adjusting the marketing mixRead next40Product life cycle: what it is and why it mattersRead next41Batch production: what it is and when it suits a businessRead next42Gross profit margin: how to calculate and interpret itRead next43Centralised decision making: features and impactsRead next44Costs and profit calculations in contextRead next45How new business ideas happen: adapting existing products, services or ideasRead next46Why understanding customers matters: generating salesRead next47Financial aims and objectives for start-ups: salesRead next48Sole trader: advantages and disadvantagesRead next49Stakeholders: managersRead next50Internal growth through new markets: using technologyRead next51Product life cycle stage: introductionRead next52Flow production: what it is and when it suits a businessRead next53Net profit margin: what it showsRead next54Decentralised decision making: features and impactsRead next55Break-even calculations in contextRead next56What business risk means for ownersRead next57Why understanding customers matters: business survivalRead next58Financial aims and objectives for start-ups: market shareRead next59Business ownership: partnership (features)Read next60Stakeholders: suppliersRead next61Internal growth through new markets: expanding overseasRead next62Product life cycle stage: growthRead next63Choosing production methods to improve productivityRead next64Net profit margin: how to calculate and interpret itRead next65Why communication is essential in businessRead next66Margin of safety calculations in contextRead next67Types of risk: business failureRead next68The purpose of market research: identify and understand customer needsRead next69Financial aims and objectives for start-ups: financial securityRead next70Partnership: advantages and disadvantagesRead next71Stakeholders: local communityRead next72External (inorganic) growth: what it isRead next73Product life cycle stage: maturityRead next74Choosing production methods to reduce costsRead next75Average rate of return (ARR): what it measuresRead next76Too little communication: impacts on efficiency and motivationRead next77Cash-flow calculations in context: net cash flowRead next78Types of risk: financial lossRead next79The purpose of market research: identify gaps in the marketRead next80Non-financial aims and objectives for start-ups: social objectivesRead next81Business ownership: private limited company (features)Read next82Stakeholders: pressure groupsRead next83External growth: what a merger isRead next84Product life cycle stage: declineRead next85Production methods and competitive pricing decisionsRead next86ARR: how to calculate and interpret itRead next87Too much communication: impacts on efficiency and motivationRead next88Cash-flow calculations in context: opening and closing balancesRead next89Types of risk: lack of securityRead next90The purpose of market research: reduce riskRead next91Non-financial aims and objectives for start-ups: personal satisfactionRead next92Private limited company: advantages and disadvantagesRead next93Stakeholders: governmentRead next94External growth: what a takeover isRead next95Product life cycle extension strategies: what they areRead next96Technology in production: balancing cost and productivityRead next97Using graphs and charts to judge business performanceRead next98Barriers to effective communication: what they look like in workplacesRead next99Profitability ratios: gross profit margin calculationsRead next100What business reward means for ownersRead next101The purpose of market research: inform business decisionsRead next102Non-financial aims and objectives for start-ups: challengeRead next103What a franchise isRead next104How stakeholders are affected by business activityRead next105How growth can change business operations and costsRead next106Extension strategies: changes to product featuresRead next107Technology in production: balancing quality and flexibilityRead next108Interpreting financial data to support decisionsRead next109Part-time work: why businesses use itRead next110Profitability ratios: net profit margin calculationsRead next111Types of reward: business successRead next112Primary research methods: surveysRead next113Non-financial aims and objectives for start-ups: independence and controlRead next114Franchising: advantages for the franchiseeRead next115How stakeholders can influence business decisionsRead next116How growth can change marketing decisionsRead next117Extension strategies: new markets and new promotionRead next118Stock control graphs: interpreting bar gate stock graphsRead next119Interpreting marketing data to support decisionsRead next120Full-time work: benefits and drawbacks for employersRead next121Investment appraisal: average rate of return calculationsRead next122Types of reward: profitRead next123Primary research methods: questionnairesRead next124Why aims and objectives differ between businessesRead next125Franchising: disadvantages for the franchiseeRead next126Conflicts between stakeholder groups: why they happenRead next127How growth can change staffing needsRead next128Why differentiation matters in competitive marketsRead next129Just in time (JIT): what it is and why it’s usedRead next130Interpreting market data to support decisionsRead next131Flexible hours: how they can improve recruitment and retentionRead next132Interpreting graphs and charts to support a business decisionRead next133Types of reward: independenceRead next134Primary research methods: focus groupsRead next135What revenue is and how to calculate itRead next136Franchising: advantages for the franchisorRead next137Technology in business: e-commerceRead next138What a public limited company (plc) isRead next139Pricing strategies: what they are and why they’re usedRead next140JIT benefits and risks for businessesRead next141Choosing between quantitative and qualitative informationRead next142Permanent contracts: benefits and costs to a businessRead next143Interpreting market share data and changes over timeRead next144What business enterprise meansRead next145Primary research methods: observationRead next146Fixed costs: what they are and examplesRead next147Franchising: disadvantages for the franchisorRead next148Technology in business: social mediaRead next149Why a growing business might choose plc statusRead next150Pricing strategies: when penetration pricing makes senseRead next151What procurement is and why it mattersRead next152Limits of financial information: what it can missRead next153Temporary contracts: when they suit a businessRead next154Limits of quantitative data: what numbers don’t showRead next155Why businesses exist: producing goods or providing servicesRead next156Secondary research methods: internet sourcesRead next157Variable costs: what they are and examplesRead next158Location factor: proximity to the marketRead next159Technology in business: digital communicationRead next160Internal finance for growth: retained profitRead next161Pricing strategies: when price skimming makes senseRead next162Supplier relationships: quality considerationsRead next163Limits of financial information: why context mattersRead next164Freelance contracts: when they suit a businessRead next165Using quantitative evidence to justify a recommendationRead next166Why businesses exist: meeting customer needsRead next167Secondary research methods: market reportsRead next168Total costs: what they are and how to calculate themRead next169Location factor: proximity to labourRead next170Technology in business: payment systemsRead next171Internal finance for growth: selling assetsRead next172Pricing strategies: when competitive pricing makes senseRead next173Supplier relationships: delivery speed and reliabilityRead next174Using data to support, inform and justify a decisionRead next175Technology and remote working: impacts on efficiencyRead next176What “adding value” means in businessRead next177Secondary research methods: government reportsRead next178Profit and loss: what they mean and how to calculate themRead next179Location factor: proximity to materialsRead next180How technology can increase or decrease salesRead next181External finance for growth: loan capitalRead next182Pricing strategies: when cost-plus pricing makes senseRead next183Supplier relationships: availability of suppliesRead next184Data reliability: how inaccurate data damages decisionsRead next185Technology and remote working: managing teams at a distanceRead next186Ways businesses add value: convenienceRead next187Quantitative data in market research: what it is and why it’s usefulRead next188Interest on borrowing: what it is and how to calculate itRead next189Location factor: proximity to competitorsRead next190How technology can increase or decrease costsRead next191External finance for growth: share capitalRead next192How technology influences pricing decisionsRead next193Supplier relationships: cost considerationsRead next194Directors: roles and responsibilitiesRead next195Ways businesses add value: brandingRead next196Qualitative data in market research: what it is and why it’s usefulRead next197Break-even output: what it meansRead next198Location decisions and the nature of the business activityRead next199How technology changes the marketing mixRead next200Stock market flotation: why it raises financeRead next201How competition influences pricing decisionsRead next202Supplier relationships: trust and long-term partnershipsRead next203Senior managers: roles and responsibilitiesRead next204Ways businesses add value: qualityRead next205How social media can be used to collect market research dataRead next206Break-even output: how to calculate itRead next207How e-commerce changes location decisionsRead next208Why governments create business legislationRead next209Why aims and objectives change: market conditionsRead next210How market segments influence pricing decisionsRead next211Logistics decisions and business costsRead next212Supervisors and team leaders: roles and responsibilitiesRead next213Ways businesses add value: designRead next214Reliability in market research: why accuracy and bias matterRead next215Margin of safety: what it meansRead next216Fixed premises vs online-only: choosing the right approachRead next217Consumer law: quality expectationsRead next218Why aims and objectives change: technologyRead next219How the product life cycle influences pricing decisionsRead next220Logistics decisions and business reputationRead next221Operational staff: roles and responsibilitiesRead next222Ways businesses add value: unique selling pointsRead next223What market segmentation meansRead next224Margin of safety: how to calculate itRead next225What the marketing mix isRead next226Consumer law: consumer rightsRead next227Why aims and objectives change: business performanceRead next228Promotion methods: advertisingRead next229Logistics decisions and customer satisfactionRead next230Support staff: roles and responsibilitiesRead next231What an entrepreneur does: organising resourcesRead next232Segmenting by locationRead next233Break-even diagrams: identifying break-even pointRead next234Product in the marketing mix: why it mattersRead next235Employment law: recruitment rulesRead next236Why aims and objectives change: legislationRead next237Promotion methods: sponsorshipRead next238What quality means in businessRead next239Person specification: what it includes and why it mattersRead next240What an entrepreneur does: making business decisionsRead next241Segmenting by demographicsRead next242Break-even diagrams: identifying profit and loss areasRead next243Price in the marketing mix: why it mattersRead next244Employment law: pay rulesRead next245Why aims and objectives change: internal reasonsRead next246Promotion methods: product trialsRead next247Quality control: what it isRead next248Job description: what it includes and why it mattersRead next249What an entrepreneur does: taking risksRead next250Segmenting by lifestyleRead next251Break-even diagrams: reading margin of safetyRead next252Promotion in the marketing mix: why it mattersRead next253Employment law: discrimination rulesRead next254Changing aims: shifting focus to survival or growthRead next255Promotion methods: special offersRead next256Quality assurance: what it isRead next257Application forms: what they’re used forRead next258Segmenting by incomeRead next259Break-even diagrams: impact of changes in revenueRead next260Place in the marketing mix: why it mattersRead next261Employment law: health and safety rulesRead next262Changing objectives: entering new marketsRead next263Promotion methods: brandingRead next264Quality and competitive advantageRead next265CVs: what they’re used forRead next266Segmenting by ageRead next267Break-even diagrams: impact of changes in costsRead next268Balancing the marketing mix in a competitive environmentRead next269How legislation affects business costsRead next270Changing objectives: exiting marketsRead next271Matching promotion to different market segmentsRead next272Quality and cost controlRead next273Internal recruitment: advantages and disadvantagesRead next274Using market mapping to spot gaps in the marketRead next275Why cash is important: paying suppliersRead next276Changing consumer needs and the marketing mixRead next277Consequences of meeting legal obligationsRead next278Changing objectives: increasing workforceRead next279Targeted online advertising: how it worksRead next280The sales process: product knowledgeRead next281External recruitment: advantages and disadvantagesRead next282Using market mapping to understand competitorsRead next283Why cash is important: paying overheadsRead next284Technology and the marketing mix: e-commerceRead next285Consequences of not meeting legal obligationsRead next286Changing objectives: reducing workforceRead next287Viral advertising through social media: why it can be effectiveRead next288The sales process: speed and efficiency of serviceRead next289Choosing recruitment methods to match business needsRead next290Assessing competitors: priceRead next291Why cash is important: paying employeesRead next292Technology and the marketing mix: digital communicationRead next293What the economic climate isRead next294Changing objectives: increasing product rangeRead next295E-newsletters: how they support promotionRead next296The sales process: customer engagementRead next297Formal training: what it looks likeRead next298Assessing competitors: qualityRead next299Insolvency: why running out of cash can cause failureRead next300What a business plan is and why it mattersRead next301Unemployment: how it affects businessesRead next302Changing objectives: decreasing product rangeRead next303Distribution channels: retailersRead next304The sales process: responding to customer feedbackRead next305Informal training: what it looks likeRead next306Assessing competitors: locationRead next307Cash vs profit: how they are differentRead next308Business plan section: the business ideaRead next309Consumer income levels: how they affect demandRead next310Globalisation: what it means for businessesRead next311Distribution channels: e-tailers (e-commerce)Read next312The sales process: post-sales serviceRead next313Self-learning: benefits and risksRead next314Assessing competitors: product rangeRead next315Cash-flow forecasts: what cash inflows areRead next316Business plan section: aims and objectivesRead next317Inflation: how it affects costs and pricesRead next318Imports: overseas competition in the UKRead next319How product decisions affect price, promotion and placeRead next320Why good customer service matters to business successRead next321Ongoing training: why it matters as a business growsRead next322Assessing competitors: customer serviceRead next323Cash-flow forecasts: what cash outflows areRead next324Business plan section: target market and market researchRead next325Interest rates: how they affect borrowing and spendingRead next326Imports: buying from overseas suppliersRead next327How price decisions affect product, promotion and placeRead next328Target setting: how it links to performanceRead next329How competition affects business decision makingRead next330Cash-flow forecasts: calculating net cash flowRead next331Business plan section: forecast revenue, costs and profitRead next332Government taxation: how it affects businessesRead next333Exports: selling to overseas marketsRead next334How promotion decisions affect product, price and placeRead next335Performance reviews: how they support developmentRead next336Cash-flow forecasts: calculating opening and closing balancesRead next337Business plan section: cash-flow forecastRead next338Exchange rates: how they affect imports and exportsRead next339Globalisation and changing business locationsRead next340How place decisions affect product, price and promotionRead next341Training and motivation: how they linkRead next342Interpreting a cash-flow forecast to spot problemsRead next343Business plan section: sources of financeRead next344How businesses respond to changes in technologyRead next345Multinational businesses: what they areRead next346Using the marketing mix to build competitive advantageRead next347Training and retention: reducing staff turnoverRead next348Short-term finance: overdraftsRead next349Business plan section: locationRead next350How businesses respond to changes in legislationRead next351Tariffs: how they act as trade barriersRead next352What an integrated marketing mix isRead next353Retraining for new technology: why it’s neededRead next354Short-term finance: trade creditRead next355Business plan section: marketing mixRead next356How businesses respond to changes in the economic climateRead next357Trade blocs: how they affect international tradeRead next358How an integrated marketing mix strengthens competitive advantageRead next359Why motivation matters: attracting employeesRead next360Long-term finance: personal savingsRead next361How planning reduces riskRead next362Competing internationally using the internet and e-commerceRead next363Why motivation matters: retaining employeesRead next364Long-term finance: venture capitalRead next365How a business plan helps to obtain financeRead next366Competing internationally by adapting the marketing mixRead next367Why motivation matters: improving productivityRead next368Long-term finance: share capitalRead next369Business ethics: what ethical considerations areRead next370Remuneration (pay): motivating with basic payRead next371Long-term finance: loansRead next372Ethical trade-offs: ethics vs profitRead next373Bonus: motivating with performance payRead next374Long-term finance: retained profitRead next375Environmental considerations: sustainability and business decisionsRead next376Commission: motivating sales staffRead next377Long-term finance: crowdfundingRead next378Environmental trade-offs: environment vs profitRead next379Promotion: motivating through progressionRead next380Pressure groups: how they can influence the marketing mixRead next381Fringe benefits: motivating beyond payRead next382Job rotation: how it can motivate and develop skillsRead next383Job enrichment: increasing responsibility to motivateRead next384Autonomy: how trust and independence can motivateRead next
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