Media Studies

Semiotics and Barthes

Narratology and Todorov

Genre Theory and Neale

Structuralism and Lévi-Strauss

Postmodernism and Baudrillard

Representation Theory and Hall

Identity Theory and Gauntlett

Feminist Theories: Van Zoonen and hooks

Ethnicity and Postcolonial Theory: Gilroy

Gender Performativity: Butler

Power and Media Industries

Regulation and Livingstone & Lunt

Cultural Industries and Hesmondhalgh

Audience Categorisation

Audience Targeting and Attraction

Media Effects and Bandura

Cultivation Theory and Gerbner

Reception Theory and Hall

Fandom and Jenkins

End of Audience Theory: Shirky

Historical Contexts

Social and Cultural Contexts

Economic Contexts

Political Contexts

Newspapers: Daily Mirror and The Times

Advertising: Tide and Super. Human.

Music Videos: Formation, Riptide, etc.

Radio: Woman's Hour or George's Podcast

Video Games: Assassin's Creed Franchise

Film Marketing: Black Panther and I, Daniel Blake

Television in the Global Age

Magazines: Mainstream and Alternative Media

Online Media: Blogs and Websites

Brief Selection and Planning

Media Language Application

Representation in Production

Audience Targeting in Production

Industry Contexts in Production

Digital Convergence in Production